Gesundheitsförderung Schweiz

Background and Objectives

The foundation Gesundheitsförderung Schweiz is committed to implementing measures for the promotion of mental health, adequate exercise, balanced nutrition, and the prevention of non-communicable diseases. In this context, Gesundheitsförderung Schweiz promotes the communication of body positivity. The objective was to conduct a requirements analysis among relevant Swiss economic agents regarding the communication of a positive body image and the willingness to strengthen cooperation.

Approach

The requirements analysis of relevant companies and associations operating in Switzerland was carried out by semi-structured phone interviews. Beforehand, best practices in that specific area were collected worldwide by performing desk research. The results and the recommendations for action were presented in a final report to the client.

Customer Statement

“Due to the great appeal and the (advertising) messages spread, companies and associations in Switzerland have an important role to play in communicating body positivity. This target group has so far received little attention in this context. Through the requirements analysis of large and important companies and associations, we identified several organisations that could imagine working more closely with our foundation and additionally gained important insights for determining the next steps. In this specific area, we have experienced Academic Alpha AG as an ideal partner for conducting comprehensive requirements analysis and initial clarification relating to important Swiss economic agents.”

Nicole Graf
Project Manager Public Relations
Gesundheitsförderung Schweiz